In recent years, Instagram has become one of the most popular social media platforms in the world, with over 1 billion active users. However, Instagram is not just a platform for sharing photos and videos with friends and family. Many individuals and businesses have been using Instagram to make money, with some even turning it into a full-time career. In this article, we will discuss the top 9 proven ways to make money on Instagram in 2023.

How to Make Money on Instagram?

There are several ways to make money on Instagram, and here are a few popular methods:

  1. Sponsored Posts: If you have a significant number of followers and a large engaged audience, brands may pay you to post about their products or services. Companies often approach influencers with a proposal for a sponsored post or a long-term collaboration.
  2. Affiliate Marketing: You can earn a commission by promoting products or services through affiliate marketing. Many companies offer affiliate programs to influencers, where they can earn a percentage of sales made through their unique affiliate links.
  3. Sell Products: You can sell your own products through your Instagram account. This could be anything from physical products, such as merchandise or handmade items, to digital products such as ebooks or courses.
  4. Become an Instagram Manager: Many businesses are looking to outsource their Instagram management to freelancers or social media agencies. If you have a strong understanding of Instagram and social media marketing, you can offer your services to businesses.
  5. Offer Sponsored Content Creation: If you are a talented photographer or videographer, you can offer your services to businesses looking to create sponsored content. This could include creating Instagram Stories, Reels, or IGTV videos.

1. Promote Affiliate Links.

Promote Affiliate Links

Promoting affiliate links on Instagram can be a lucrative way to earn passive income. To start, create an Instagram account specifically for your affiliate marketing efforts. Then, research and choose affiliate programs and products that align with your niche and audience.

Next, create high-quality content that showcases the products and includes your affiliate link in the caption or bio. Utilize Instagram’s features such as stories, reels, and IGTV to showcase the products in different formats. Be sure to disclose your affiliate relationship with your audience.

Growing your Instagram following can help increase the reach of your affiliate marketing efforts. Use relevant hashtags and engage with your followers and other accounts in your niche. Collaborating with other influencers or brands can also help boost your visibility.

Finally, track your performance using Instagram’s analytics or a third-party tracking tool. This will help you determine which products and strategies are most effective for your audience.

Remember to always be honest and transparent with your audience about your affiliate marketing efforts. Building trust and credibility with your followers is crucial for long-term success in affiliate marketing on Instagram.

2. Sell Physical and Digital Products.

Sell Physical and Digital Products

Instagram is a popular social media platform that allows businesses to sell both physical and digital products to their followers. With over 1 billion active users, Instagram provides a massive market for businesses to showcase their products and reach a wide range of potential customers.

To sell physical products on Instagram, businesses can create a shoppable post or a story. A shoppable post allows users to purchase products directly from the post by tapping on the product tag. A shoppable story, on the other hand, allows businesses to add a product sticker to their story, which users can tap on to purchase the product.

For digital products such as e-books, music, or courses, businesses can use the link in bio feature on Instagram. By adding a link to their bio, businesses can direct users to a landing page where they can purchase the digital product.

To effectively sell products on Instagram, businesses should ensure that their account is visually appealing and aligned with their brand identity. They should also create high-quality content, use relevant hashtags, and engage with their followers regularly. Additionally, businesses can collaborate with influencers or run paid ads to increase their reach and promote their products.

3. Publish Sponsored Posts.

Publish Sponsored Posts

Publishing sponsored posts on Instagram is a popular way for businesses and influencers to promote their products or services to a large and engaged audience. Sponsored posts are typically paid for by a brand or advertiser, and are marked as “sponsored” to disclose that the content is sponsored.

To publish a sponsored post on Instagram, businesses or influencers must first establish a relationship with a brand or advertiser. This can be done through networking, reaching out to brands directly, or by working with a third-party agency. Once a relationship is established, the brand or advertiser will provide guidelines and content for the post, which should align with the brand’s messaging and image.

When creating a sponsored post, it’s important to create visually appealing content that will catch the attention of Instagram users. This can be done by using high-quality images or videos, engaging captions, and appropriate hashtags. Additionally, the post should include a clear call-to-action, such as asking users to visit a website or make a purchase.

Finally, sponsored posts should always be marked as “sponsored” or “paid partnership” to comply with Instagram’s advertising policies and to ensure transparency with followers. By following these guidelines, businesses, and influencers can successfully publish sponsored posts on Instagram and reach a wider audience with their message or product.

4. Become a Brand Ambassador.

Become a Brand Ambassador

Instagram has become one of the most popular social media platforms, with over a billion active users each month. This makes it a perfect platform for businesses to promote their products or services. One way for businesses to do this is by working with brand ambassadors on Instagram. A brand ambassador is an individual who promotes a company’s products or services through social media, typically through posts and stories. Becoming a brand ambassador on Instagram can be a great way to earn money while building your personal brand and expanding your social media following.

To become a brand ambassador on Instagram, you should first focus on building your social media presence. This involves creating a cohesive and engaging feed, using relevant hashtags, and engaging with your followers. Once you have a significant following, you can start reaching out to companies in your niche and pitch yourself as a brand ambassador. You should be prepared to showcase your previous work, demonstrate your knowledge of the brand, and explain how you plan to promote the brand on your platform.

If a company agrees to work with you as a brand ambassador, it’s essential to be professional and reliable. You should follow all of the company’s guidelines, post high-quality content regularly, and engage with your followers. By being a successful brand ambassador, you can build long-lasting relationships with brands, earn a steady income, and grow your personal brand on Instagram.

5. Create Visual Content for Sale.

Create Visual Content for Sale

Instagram has become one of the most popular platforms for visual content sharing. This presents a great opportunity for creators to sell their visual content such as photographs, illustrations, designs, and other forms of artwork. Creating and selling visual content on Instagram can be a lucrative business and a way to showcase your creativity.

To create visual content for sale on Instagram, you need to first identify your target audience and the type of content that they would be interested in. You should also research the latest trends in visual content to create something that is unique and in demand. Once you have identified your target audience, you can start creating your visual content using high-quality cameras or design software.

Once you have created your visual content, you can set up an Instagram shop and start marketing your products. You can also use Instagram’s built-in features like Instagram Stories, Reels, and IGTV to showcase your content and attract potential customers. Collaborating with other creators or influencers in your niche can also help increase your reach and sales.

To maximize your sales, you should also consider pricing your visual content appropriately. You can research the market and see how much similar visual content is being sold for, or you can use platforms like Etsy or Shopify to help you price your products.

6. Provide Social Media Marketing Services.

Provide Social Media Marketing Services

Instagram is a popular social media platform with over 1 billion monthly active users. As such, it provides an excellent opportunity for businesses to connect with their target audience and increase their brand visibility. To effectively market your business on Instagram, it is essential to provide social media marketing services that can help you reach your goals.

One of the primary services that businesses should consider is the creation of a well-curated Instagram profile. This includes using high-quality visuals and strategic branding to attract and engage followers. In addition, it is essential to regularly post relevant and engaging content that resonates with your target audience.

Another important aspect of social media marketing on Instagram is the use of hashtags. By using relevant and targeted hashtags, businesses can increase the visibility of their posts and reach a broader audience. It is also important to engage with followers by responding to comments and direct messages promptly.

Instagram also offers various advertising options, including sponsored posts and Instagram Stories ads, which can be an effective way to promote your business and reach a wider audience. By leveraging these advertising options, businesses can increase their brand awareness and generate leads and sales.

7. Write Captions for Businesses.

Write Captions for Businesses

Instagram is a popular social media platform that offers businesses the opportunity to engage with their customers and build brand awareness. Captions are a crucial component of Instagram posts as they provide context, encourage engagement, and convey the brand’s personality. Writing an effective caption for a business on Instagram requires careful consideration of the target audience, the brand’s voice, and the desired outcome of the post.

To write a caption that resonates with your audience, it’s important to understand their interests and pain points. Use a conversational tone and language that is easily understood by your target demographic. Also, make sure that your caption is concise and compelling enough to grab the reader’s attention.

Another key aspect to consider when writing captions is to reflect the brand’s voice. It is crucial to create a consistent tone across all social media channels, as it helps to reinforce the brand’s identity and values. Whether the brand is casual or formal, the caption should align with the brand’s voice.

Lastly, captions should encourage engagement by asking questions, using call-to-action (CTA), or inviting users to tag friends. For example, you could ask your followers to share their favorite product or tag a friend who they think would love your brand.

8. Make Instagram Stories Masks and Filters.

Make Instagram Stories Masks and Filters

Instagram Storie’s masks and filters are an exciting way to add a fun and creative touch to your Stories. With these features, you can transform your face or your surroundings into something unique and eye-catching, making your content stand out from the rest. Creating your own Instagram Stories masks and filters is easier than you might think, and it can be a great way to engage with your audience and show off your creativity.

To make your own Instagram Stories masks and filters, you’ll need to use software like Spark AR Studio, which is a free program provided by Facebook. Once you have installed Spark AR Studio, you can start creating your own filters and masks using its user-friendly interface and a range of tools, such as 3D modeling and animation.

The possibilities for creating Instagram Storie’s masks and filters are endless. You can use your own photos or artwork, create a 3D model, or even use a video as the basis for your filter. Once you’ve finished creating your mask or filter, you can share it with your followers, and they can use it on their own Instagram Stories. This is a great way to build engagement with your audience and get them involved in your content.

9. Find Freelance Clients.

9. Find Freelance Clients

Instagram is a social media platform that has become increasingly popular for freelancers to find new clients. With over a billion active users, it provides a vast audience for freelancers to showcase their skills and attract potential clients. To find freelance clients on Instagram, you should create a professional profile that highlights your skills and expertise. Use a clear and concise bio to describe your services and showcase the best work in your portfolio. Use relevant hashtags to reach your target audience and participate in conversations related to your field. Engage with other users by commenting on their posts and responding to direct messages promptly.

One effective way to find freelance clients on Instagram is to collaborate with other users in your niche. Reach out to other freelancers, businesses, or influencers who complement your skills and propose a mutually beneficial partnership. This can include cross-promotion, co-creating content, or offering your services to their audience. It’s essential to establish a strong network of contacts, and Instagram provides an excellent platform to do so.

Another strategy is to actively search for potential clients through Instagram’s search function. Use relevant keywords to find users in your target market and engage with them by commenting on their posts or sending them direct messages. Be sure to personalize your approach and demonstrate your understanding of their needs.

How Much Money Can You Make on Instagram?

The amount of money you can make on Instagram depends on several factors, including your level of influence, niche, engagement rate, and a number of followers. Influencers with significant following and high engagement rates can earn a substantial income from sponsored posts, brand deals, and affiliate marketing.

According to Influencer Marketing Hub, Instagram influencers with 100,000 to 1 million followers can charge anywhere from $500 to $5,000 per sponsored post, depending on their niche and engagement rate. Influencers with more than 1 million followers can earn up to $100,000 per post. However, it’s worth noting that these rates can vary depending on the industry, location, and individual negotiation skills.

Apart from sponsored posts and brand deals, Instagram users can also earn money through affiliate marketing by promoting products and services to their followers. By including affiliate links in their posts or stories, users can earn a commission for every sale generated through their unique link.

FAQ How to Make Money on Instagram

Can I sell products on Instagram?

Yes, you can sell products on Instagram. Instagram offers various features that allow businesses to showcase and sell their products directly on the platform. There are three primary ways to sell products on Instagram:

Instagram Shop: Instagram Shop is a feature that allows businesses to set up a virtual storefront on their Instagram profile. With Instagram Shop, businesses can tag their products in their posts, stories, and reels, and users can click through to purchase the products directly from the Instagram app.
Instagram Ads: Instagram Ads are a paid advertising option that allows businesses to promote their products to a broader audience. Businesses can create sponsored posts or stories that include a call-to-action button that takes users to their website or the product page.
Influencer Marketing: Businesses can partner with Instagram influencers to promote their products to their followers. Influencers can share sponsored posts or stories that feature the product, and their followers can click through to purchase the product directly from the business.

Can I make money with 1,000 Instagram followers?

Yes, you can make money with 1,000 Instagram followers, although the amount may be relatively small compared to influencers with larger followings. One way to earn money with a smaller following is through sponsored posts or brand collaborations. Businesses may be interested in working with micro-influencers (those with smaller followings) because they tend to have a more engaged and niche-specific audience.

How many followers do you need to make money on Instagram?

There is no set number of followers you need to make money on Instagram. The amount of money you can earn on Instagram depends on several factors, including your niche, level of influence, engagement rate, and the type of monetization method you use. Some micro-influencers (users with 1,000 to 10,000 followers) can earn money through sponsored posts, affiliate marketing, and collaborations with brands in their niche. However, the amount earned may be relatively small compared to influencers with larger followings.

How do I get Instagram followers fast?

Create high-quality content: Post visually appealing and interesting content that your target audience will enjoy and engage with.
Use relevant hashtags: Use relevant and popular hashtags to help your posts reach a wider audience. You can use tools like Hashtagify to find the best hashtags for your content.
Engage with other users: Like and comment on posts from other users in your niche. This can help to increase your visibility and attract new followers.
Collaborate with other accounts: Collaborating with other accounts in your niche can help you to reach new followers and grow your following.
Run giveaways or contests: Running a giveaway or contest can help you to increase engagement and attract new followers.
Promote your Instagram on other channels: Promote your Instagram account on your website, blog, or other social media channels to help attract new followers.

What is the best way of earning money from Instagram?

1. Collaborate with brands on sponsored posts.
2. Become an affiliate.
3. Open your own eCommerce store.
4. Create an Instagram shop.
5. Sell your photos online.
6. Monetize your content.
7. Sell old stuff.

How many Instagram followers is considered average?

The number of Instagram followers that are considered average can vary depending on the niche or industry. However, according to recent data, the average number of Instagram followers for a personal account is around 150-200 followers. For businesses, the average number of followers can range from a few hundred to several thousand depending on the size and industry of the business. Remember that these are just averages, and the number of followers considered successful or influential will vary depending on the individual’s goals and objectives for their Instagram account.

How do you get sponsored on Instagram?

To get sponsored on Instagram, you need to have significant following and high engagement rates on your account. Here are some steps to increase your chances of getting sponsored on Instagram:

Build a strong following: The first step is to grow your following by consistently posting high-quality content that resonates with your target audience. Use relevant hashtags and engage with your followers to increase your visibility.
Increase engagement rates: Brands are looking for influencers who have high engagement rates on their posts. This means that your followers regularly like, comment, and share your content. Focus on creating engaging content that encourages your followers to interact with your posts.
Reach out to brands: Once you have a significant following, start reaching out to brands that align with your niche and values. You can send them a direct message or email, introduce yourself and your Instagram account, and pitch a partnership proposal.
Join influencer marketing platforms: There are several influencer marketing platforms that connect brands with influencers. You can sign up for these platforms and create a profile showcasing your skills, interests, and audience demographics.
Create sponsored posts: When working with brands, make sure to create sponsored posts that align with your niche and values. Be transparent with your followers about the partnership and only work with brands that you believe in.


In conclusion, Instagram has become a powerful platform for individuals and businesses alike to monetize their presence and reach a wider audience. From sponsored posts and affiliate marketing to selling digital products and running a dropshipping business, there are numerous ways to make money on Instagram.

It’s important to keep in mind that building a strong following and engagement takes time and effort, but it can be worth it in the long run. To succeed on Instagram, you should focus on creating high-quality content that resonates with your audience and promotes your brand or niche.